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The Evolution of Outsourcing in the iGaming Industry

  • Writer: Baldy Rakhra
    Baldy Rakhra
  • Jun 13, 2024
  • 2 min read

Over the last twenty years, the iGaming sector, which includes online casinos, sports betting, and a variety of interactive gaming platforms, has seen remarkable growth. A key factor fuelling this expansion has been the strategic adoption of outsourcing. While cost reduction was the primary focus of outsourcing in iGaming initially, it has now progressed to offer a wider array of advantages, such as tapping into specialized expertise and driving innovation at a faster pace.


During the early 2000s, iGaming firms started delegating non-essential tasks such as customer support and back-office operations to cost-effective locations such as India and the Philippines. This strategy enabled them to cut down on operational expenses while concentrating on essential business functions. As the sector expanded, the intricacy of its operations increased, resulting in the outsourcing of crucial tasks like software development, IT infrastructure management, and cybersecurity.


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A key turning point in the development of outsourcing within the iGaming industry occurred with the emergence of mobile gaming. The demand for platforms and applications tailored for mobile devices prompted companies to look for outside assistance. Outsourcing companies, notably in Eastern Europe and South Asia, promptly adjusted to these requirements by offering advanced mobile development services.


Another significant development has been the integration of advanced technologies such as artificial intelligence (AI) and machine learning (ML). These technologies are essential for personalized gaming experiences, fraud detection, and customer engagement. Outsourcing partners with specialized knowledge in AI and ML have become invaluable, helping iGaming companies stay ahead of the competition.

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The advantages of outsourcing in iGaming are numerous. By tapping into a worldwide talent pool, companies can secure top-notch professionals to work on their projects. This becomes especially crucial in an industry that thrives on innovation. Furthermore, outsourcing offers scalability, enabling companies to swiftly expand their operations during busy periods without the need for permanent staff commitments.


However, the journey hasn’t been without challenges. Ensuring data security and regulatory compliance when outsourcing to different jurisdictions requires meticulous planning and robust contractual agreements. Companies must also navigate cultural differences and time zone disparities to maintain seamless operations.


In conclusion, the evolution of outsourcing in the iGaming industry has transformed it from a cost-saving measure to a strategic enabler of growth and innovation. As the industry continues to evolve, outsourcing will undoubtedly play an even more critical role, driving the next wave of advancements in iGaming.


Baldy Rakhra

 
 
 

1 Comment


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